Hugo Serif


Hugo Serif

Serif is an elegant small business theme for Hugo. It contains content types for the archetypical business/marketing website. The theme is fully responsive, blazing fast and artfully illustrated.

  • Hugo Version: v0.113.0
  • Theme Version: 1.4
  • Updated: Dec 6, 2023
  • License: MIT
  • Price: Free

Theme features

Content Types

  • Services (Markdown)
  • Team (Markdown)
  • Features (Data)


  • SCSS (Hugo Pipelines)
  • Responsive design
  • Bootstrap 4.3 grid and media queries only


  • 100/100 Google Lighthouse speed score
  • Under 30KB without images or 80KB with images and illustrations ⚡
  • No jQuery, only a tiny bit of vanilla Javascript for the mobile menu.


  • Google analytics configured in config.toml
  • Configure GID using env variable HUGO_GOOGLE_ANALYTICS_ID, compatible with Netlify.
  • Configure meta tags and OG meta tags for the homepage in config.toml
  • Override any meta tags on a per page basis
  • Semantic document structure
  • Accessible colors, headings and link text
  • Responsive menu managed in config.toml


  • Robust example content included
  • Royalty free illustrations included
  • Set body classes on a per template basis


  • Plenty of examples of using range and where to loop over various content types
  • Examples of injecting javascript files on a per page basis (see services/single.html)

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This theme is open source and is licensed under the MIT license.

Read license on Github


Documentation for our open source themes is available in the themes

Github Readme


Github Issues

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Github Issues